01
Marketplace Growth & Management
Amazon and eBay strategy, catalogue improvement, SEO, promotions, pricing, advertising and performance management.
E-commerce growth consultancy
List. Optimise. Scale.
Senior hands-on e-commerce support for businesses that want stronger revenue across Amazon, eBay, Shopify and paid media — without building a large internal team first.
Amazon · eBay · ShopifyMarketplace & DTC
ACOS · TACOS · ROASPaid media performance
UK & IrelandConsultancy & project support
Strategy + executionSenior and hands-on
Services
Where List & Scale can create momentum.
Focused support for established retailers, wholesalers, manufacturers, distributors and brands that need stronger e-commerce execution and measurable commercial improvement.
02
Paid Media & Profitability
Hands-on Amazon PPC, eBay advertising and Google Ads optimisation using ACOS, TACOS, ROAS, conversion and contribution margin.
03
Shopify & DTC Growth
Store launches, catalogue architecture, merchandising, conversion improvement and scalable operations for large product ranges.
04
International Marketplace Expansion
Practical launch support for UK, EU, US, Canada and Japan, including marketplace readiness and cross-border compliance considerations.
05
AI & E-commerce Automation
Use ChatGPT, Claude and automation to reduce repetitive work, accelerate catalogue tasks and help smaller teams operate at greater scale.
06
Fractional Head of E-commerce
Senior commercial direction without immediately adding a full-time leadership cost. Strategy, team coordination, KPIs and hands-on delivery.
07
E-commerce Audit & Turnaround
Identify lost revenue, weak conversion, poor catalogue quality, wasted ad spend and the fastest commercial improvements.
08
SEO & Organic Growth
Marketplace SEO, category and product optimisation, content planning, technical priorities and organic acquisition strategy.
09
Team & Delivery Leadership
Lead designers, SEO, PPC, developers, marketplace staff and operational teams around clear commercial outcomes.
Business problems
Not looking for another generic agency?
List & Scale is designed around commercial problems owners and management teams actually face.
✓
Marketplace revenue has stalled
Amazon or eBay exists, but sales, visibility or profitability are not where they should be.
Amazon or eBay exists, but sales, visibility or profitability are not where they should be.
✓
Advertising is consuming margin
Spend is rising without control over ACOS, TACOS, ROAS or total-channel profitability.
Spend is rising without control over ACOS, TACOS, ROAS or total-channel profitability.
✓
Thousands of products are under-utilised
Large catalogues need listing, structure, optimisation, feeds and better marketplace coverage.
Large catalogues need listing, structure, optimisation, feeds and better marketplace coverage.
✓
Too much work is manual
AI and automation can remove repeated tasks, improve consistency and release team capacity.
AI and automation can remove repeated tasks, improve consistency and release team capacity.
Platforms & expertise
Built around the tools that drive modern commerce.
Platform expertise combined with commercial judgement, operational experience and direct implementation.
Amazon Seller CentralAmazon AdvertisingeBay Seller HubeBay Promoted ListingsShopifyMagentoGoogle AdsMarketplace SEOACOS / TACOS / ROASP&L & MarginProduct FeedsInternational ExpansionVAT / Post-BrexitChatGPTClaudeAI AutomationTeam Leadership
How I work
A practical path from opportunity to revenue.
01
Audit
Understand revenue, margin, catalogue, channels, paid media, people and constraints.
02
Prioritise
Identify the highest-value opportunities and build an execution plan around measurable outcomes.
03
Implement
Work directly with the business and specialist resources to launch, fix and optimise priority workstreams.
04
Scale
Build repeatable processes, automation and reporting so growth becomes easier to sustain.
Why List & Scale
Senior thinking. Hands-on implementation.
A consultancy model for businesses that need results, not layers of account management.
Direct senior involvement
Work directly with an experienced e-commerce operator rather than being passed to a junior team.
Commercially focused
Revenue matters, but contribution margin, advertising efficiency and sustainable profitability matter too.
Project and fractional flexibility
Bring in senior capability for a launch, turnaround, growth project or ongoing fractional engagement.
AI-enabled execution
Use modern AI and automation to complete large workloads faster and reduce repetitive manual work.
Start a conversation
Where could your e-commerce operation be stronger?
Share the channel, challenge or project you are working on. Initial conversations are focused on fit, opportunity and practical next steps.
ConsultancyProject DeliveryFractional LeadershipUK & Ireland